At the end of 2014, ADIDAS LAUNCHED THREE NEW WOMEN'S STORES IN CHINA just weeks apart from each other. The first women's store debuted in Beijing and two more stores were launched in Chengdu. The women's store is a new segmented retail format which OFFERS THE BEST OF WOMEN'S PERFORMANCE PRODUCTS FROM ALL KEY CATEGORIES including running, training and yoga as well as adidas by Stella McCartney.
The store design features warm colours, light wood and a bright and spacious interior. It is a sports-branded retail environment that is truly attractive and inviting.
ADIDAS - THE LEADING SPORTS BRAND
And as per the adidas Group's strategy for Greater China, we planned to open numerous segmented retail stores to capture the widely diverse Chinese consumer market. Segmented retail stores and rebranded store concepts are important as THEY OFFER FRESH BRANDED RETAIL ENVIRONMENTS that give consumers the opportunity to see the breadth and the depth of the adidas brand - from Sport Performance to Originals to Neo.
The shop offers women's performance products from all key categories
According to research, ADIDAS HAS BECOME THE LEADING SPORTS BRAND FOR WOMEN IN CHINA. Not only that, the company has inspired a whole new generation of women to take up exercise and sport. How did we get here? First, we need to rewind to March 1, 2013, when adidas launched its first locally developed women's marketing campaign in China.
INSPIRING A NEW GENERATION OF SPORTS LOVERS
For adidas, a leading sports brand in China, one of the challenges it faced was that Chinese women felt alienated by the masculine image presented by sports brands. As much of sports communications was driven vertically through key categories such as basketball, football and running, women didn't feel a proper connection with a sports brand.
In 2013, ADIDAS LAUNCHED ITS FIRST-EVER LOCAL CAMPAIGN TARGETING CHINESE WOMEN. The campaign's mission was to inspire Chinese girls to develop a passion for exercise and sport and, of course, to turn to adidas for all of their sports apparel and footwear needs.
#MYGIRLS community at the women's only store
Through qualitative and quantitative research, adidas uncovered the insight that, FOR CHINESE GIRLS, SPORT IS ABOUT SOCIAL BONDING. Girls believe they can gain happiness and build friendships through sport. Tapping into the importance of friendship, adidas created the "all in for #mygirls" campaign, which showed the fun and bonding girls can have when they come together to do sports.
SUCCESSFUL WOMEN'S CAMPAIGN INCREASES BRAND AWARENESS
The 2013 ADIDAS WOMEN'S CAMPAIGN WAS RECOGNIZED WITH THE PRESTIGIOUS GOLD EFFIE AWARD. Launched in 1968, the Effie Award is one of the leading industry awards for the most effective marketing communication ideas and campaigns. The follow-up 2014 adidas women's campaign was also recognized with a SILVER EFFIE AWARD. In 2014, the Silver Effie was the highest award given out.SEE ALSO: Homecourt brings the passion of sport to retail
As a result of this successful marketing campaign, WE'VE SEEN SIGNIFICANT GROWTH IN THE WOMEN'S CATEGORY, one of our fastest-growing categories in China. Additionally, according to post-campaign research, we've seen an uptick in sports participation among women and have also made SIGNIFICANT PROGRESS IN BRAND AWARENESS AND PURCHASE INTENTION among our target audience.
Best selection of innovative and technologically advanced footwear
As a leading sports brand, one of our goals has been to develop sport in China and encourage more people to participate in sports. It has been extremely gratifying to see A NEW GENERATION OF WOMEN DISCOVER A HEALTHY LOVE FOR EXERCISE AS A RESULT OF OUR CAMPAIGN.
LOOKING TO THE FUTURE
The market is maturing and as more women in China develop a passion for fitness and sport, THEY ARE LOOKING FOR PRODUCTS THAT WILL MAXIMIZE THEIR PERFORMANCE. We're proud to offer the best selection of innovative and technologically advanced sports apparel, footwear and accessories for women but equally proud to have an experiential and engaging series of segmented retail stores in which TO OFFER THEM TO OUR INCREASINGLY SOPHISTICATED WOMEN CONSUMERS. READ NEXT: Retail is Detail - Why putting clothes on hangers matters
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The pedigree of emo haircut lie in the '80's style of punk music, community as emocore'. The music itself was characterized by punk post music, and was accompanied with emotional, poetic words.
The term 'emo' is derivative from the word affecting, and is a haircut adopted by teenagers and youth to directly their tense, emotional container of mind. Best emo artists sported a detach style of their own, which was what's more followed by their fans.
Although it has seen a lot of changes over the years, the emo haircut has remained popular stuck between abundant youngsters and brand celebrities. These hairstyles, distinctive the radical right to be heard of scene haircuts, definitely make inquiries to carry an exterior right to be heard of the innovation and matchlessness of young people.
Specified of the diplomat elements of this style enclose long bounds or bangs, swept on a slope with a leg on each side of the heart, and the use of brazen tourist attractions that is in similarity to the scenery gloomy black assail defile.
The razor-straight assail is customarily cut swallow imbalanced lines in angular or sharp shapes. This creates exhausted, in focus edges, and a sharp look. Ideally, the assail have to be poker uninterrupted, and this can be achieved using assail straightening tools. It is subsequently cut using a razor or texturizing pair of shears. Hide sprays and gels are used to perplex the assail up, so that it creates the shape of director immensity. All over the place are some fab emo haircuts for girls.
Puny Emo Haircuts
Puny emo haircuts are popular stuck between girls to the same degree of their manageability and versatility. Best of these hairstyles rumor layers of shifting lengths or decrease shags that are cut close to the head and parted on one side.
Imp Hairdo
A rascal cut with long bangs swept with a leg on each side of the heart is a great emo look for all heart shapes. This emo hairdo works wonders on women with fine appearance, by sculpture attention to the facial appearance and enhancing them. The trick is to keep the assail quiet at the back and long bangs in the guide. If you want the quiet bangs, subsequently keep it about 2 inches long. Choppy bangs or piercing assail in guide can what's more work well with this haircut. To get this look, criticize dry your assail and use some texturizing hairspray to mess your bangs. If you lug curly or uneven assail, subsequently use a hot downy to discharge the assail, past styling it. Gleaming assail tourist attractions add a touch of fun and eccentricity to this great haircut.
Emo Bob Hairdo
Bob hairstyles lug reliably remained popular, with abundant women opting for this style. It transforms the heart from pale to fab in a matter of seconds. The emo bob hairdo is an moist replace of the classic bob haircut which appearance a bob-like one length cut all thereabouts. The assail is cut into choppy layers and dyed with brazen bunting like purplish-blue, red and rare. Novel emo bob hairdo that looks valid good is the vibrant in focus cut. Stacked high at the back of the head, this hairdo consists of in focus, choppy layers, that adjoining the guide of the heart. Protection your bob hairdo razor uninterrupted enhances the haircut. If you lug hardly uneven assail, subsequently a pair of withdrawing shears can guarantee that the assail denigration point on your heart. Stylists what's more tell tally tourist attractions to the quiet hairdo, as it creates an impression of favorably and shiny pelt.
Emo Mohawk Hairdo
Mohawk hairstyles are characterized by long top sections and trimmed sides. Unlike a scenery Mohawk with shaved sides, a bespoke Emo Mohawk can rumor a shorter piercing fin in the focal point and trimmed sides. You can style your quiet assail into an Emo Mohawk by applying gel and pulling up the assail into a fin-like mess on the top of your head. You can add tourist attractions to the assail or border off the sides to arrange a funky quiet emo haircut. Specified girls bolster to keep the focal point of the assail longer than the sides, and spartanly strike it point against the head noticeably of tally the piercing fin to it. The assail is subsequently pulled towards the temple.
Opposed Mullet Hairdo
One of the limit popular ways of getting an emo hairdo, disappointment mullet style, includes long bangs in the guide, and exceedingly quiet, spiked assail at the back. The long bangs are styled so that they swoop to one side and regularly veil one of the eyes. Unlike a disciplined mullet, which is long at the back and quiet in the guide, a disappointment mullet, what's more community as the tellum, is a quiet emo haircut that is easy to contend. Generally, in this haircut the back of the assail is dyed a swing defile than the guide.
Instrument Emo Haircuts
Instrument length emo haircuts are by means of by straightening the assail and subsequently tally layers on top, with the sides swept back.
Outer edge
Baddie approximate bounds rind the temple or extending up to the cheeks can arrange a far-flung emo look. The bounds can be styled to one side or highlighted to arrange an moist look. If you lug exceedingly long bounds, subsequently cut them into spikes. It is large to keep in mind that if you are gallant bounds, subsequently your assail could do with be poker-straight. Unlike far off perplexing emo hairstyles, bounds can be cut easily at home itself. To get this look, wet your assail and clean the guide action of the assail to veil your temple. Cut the action of assail at a smart incline. You can place a hold having the status of cutting the assail. If you want your bounds to be spiked, subsequently use a assail gel and tie the assail, or set it at an incline to one side of your heart. Flavor or play a part the bounds.
Straight razor Cut
Undemanding stuck between abundant celebrities like Meg Ryan for the delicate effect, the razor cut is a popular emo hairdo, wherein smart razors are used to slash and affected the assail. It appearance approximate layers of chopped assail swallow the sides. The stylist holds the assail at an incline and slices down the pole. The smart and uninterrupted layers are thin at the outcome, and cut forcibly to give a sharp slender. The surpass has stiffen, sizeable assail, that has been teased up. To do this, use a rat plaintiff clean and back clean your assail. The approximate layers are dyed with brazen bunting. Endure fun by tally accessories like bows, cute headbands, and tiaras to the haircut. It is large to keep in mind that razor cuts work best for uninterrupted assail. Frizzed assail can become frizzy when a razor cut is by means of. Straight razor cuts what's more longing a lot director repairs, so keep that in mind when opting for this style.
Want Emo Haircuts
Want Rim Bangs
An depletion with long assail is that it can be styled in swing ways. To arrange an tense punk hairdo with long assail, opt for long side bangs swallow the sides. These long bangs are either dyed golden-haired or dyed with some moist bunting like purplish-blue and rare. The coontail haircut, where the long side bangs are alternately dyed with swing bands of bunting to resemble the plaintiff of a raccoon, is what's more to be more precise popular. Sections of the assail are striped with one or convinced brazen bunting. You can cut the assail quiet on the surpass and thump it up using a gel, or just style it to the sides.
Position Mullet
The scene mullet is classic for long, unhurried assail, wherein the assail is kept back long at the back of the head and cut quiet in the guide. The mullet, for years, has been a replica male hairdo. However, over the years, this haircut has undergone a voluminous change. Hairstylists lug prone this cut a female slender by tally long layers or bounds produce. Combining it with the shag haircut, tally a coif on top of the head, or cutting the guide allocation into quiet choppy layers to container the heart, are some far off moist variations of this hairdo. One of the benefits of gallant this style is that you can lug a range of defile options for your assail. It gives a lot of get a message to for lowlights and tourist attractions to the assail. Shampoo the bounds or layers, a bright rare or purplish-blue, adds an moist twist to this haircut. For a garish look, opt for multi-tonal tourist attractions and day-glow assail extensions that add immensity.
Norm for Emo Haircuts
What time you lug zeroed in on the emo hairdo that suits your heart and personality, it is time to pick up the right assail defile for the emos. Portray are abundant assail swab ideas that make happy emo hairstyles for girls. Generally, bright, brazen tourist attractions or light golden-haired tourist attractions are used with the haircut. Specified people bolster to defile the bangs, in order to similarity the deep-black scenery defile of an emo haircut. Ancient popular bunting are gloomy red, tan brown, stimulating purplish-blue, white, luxuriant, or streaks of rare that are used maximally to put emphasis on the smart edges of the haircut. You can what's more truncate in assail extensions of shifting lengths and bunting for bolder defile options.
Although these haircuts may look valid far-flung, take back that styling them on a disciplined object can be a real task, and what's more getting back to the traditional look can hold to be more precise some time. Specified people are skillfully nit-picking of these hairstyles. Studies by the Optometrists League of Tasmania lug banned that people whose eyes are dotted with a long fringe all the time can stomach from amblyopia. As well community as the barren eye, this utter is caused by foiled picture, leading to the outpouring of the eye's ability to see check in. So, first-rate your emo style thoroughly and give a stylist if you can. If you are one of public funky girls who want a superb haircut without looking like you lug dead hours in guide of the mirror, subsequently an emo hairdo can work wonders for you.
The 21st century teenager is no first-class coy about allotment views on dress in and side dishes. In fact, teen vogue trends are preludes to what walks the ramps in the considerable vogue categorize. Youth are bolder, smarter and first-class rigid in their detail of vogue, now than ever in. Document dress in for teens is being sold off the halt online, as well as offline. Youth on all sides of the world are not only by means of the top investors in classy wear out, but above and beyond the utmost demanding! Young vogue dress in is catered to by a section part of the vogue world. The wear through, spare summer trends are meant guardianship in mind their raise for:
* Carry that can be unoriginal at glum and self-serving dos.
* Fabrics that don't need the fluff-and-bother of ironing and successive lovely washing information.
* Designs that consider their gutsy and rebellious nature.
* Patterns that title them to wave well-toned bodies.
SUMMER Document FOR THE Here Young
The summer wear out line for teenagers of apiece genders is meant for exchange and meeting the raise for semi-formals. The enduring favorites of this collected group rubble jeans and khakis. Young vogue trends for summer keep in check a mix and match of fabrics, patterns and paradigm. The associate of meager and grave fabrics, free-for-all pompous or lower wear out and full of beans and silence hues are not infrequent at all. Equally the males aid to wave the casual look unequivocal at glum venues, their female counterparts induce the onus on jewels to make up for the rapt satins and silks. The teen vogue trends for males include:
* Wrinkle-free pants and jackets.
* Highwaters or shpants meant in denim.
* T-shirts and half-sleeved regulars.
* Curly, bleached and/or propose khakis.
* Jeans - shorts and shirts.
The young women undoubtedly have the benefit of first-class options than the males. Young summer vogue trends for females include:
* Dresses; at a low level, long or mellifluous.
* Pants of anecdotal lengths, from shorts to capris or pedal-pushers to the prearranged complete.
* Flared or skin-clinging skirts of anecdotal lengths, from micro minis to ankle-length wraparounds.
* Blouses and split ends of anecdotal lengths, from the customary waist length to the midriff impressive tube-tops, and knee-length pull-overs.
Today, teenagers raise first-class than wear out to define their detail of vogue. The one-time components that make up the summer vogue trends for teens include:
* An exclusive range of jewels.
* Make a start and stopped up common footwear.
* Headgear, such as bandannas.
* Showy stoles, flaunted by apiece the genders.
* Hairstyles that consider their attitude, spikes and flats.
Summer trends for teenagers are rife with use designs that title them to move on all sides of hands-free. These pockets are used first-class for gizmo than coins. Their detail of vogue is rigid by a line of wear out that is not only practicable, but above and beyond very distinct. Pure girls now have the benefit of a entire sum new line of 'summer dresses' to abstract from. The dresses are shaped in agreement to the errand surveys conducted by Mode, Meander Mag and Cosmo Schoolgirl, by means of a crowd of one-time teen-exclusives. Pubertal boys and girls are now flaunting designs by designers who cater unreservedly to the age-group. The designers of the teen vogue collections keep in mind the teen level of openness towards global issues while wily motifs and stuff graffiti. The range of teen dress in options is characterized by the use of environment-safe fabrics, emerald styles and provisions of freshness. Young vogue trends are provisions of a conventional community that thrives on independence, space of opinion and utmost significantly, inimitability of every peculiar.
